Randall Garcia

adidas - MADE FOR CREATORS

Broadcast spot for the new adidas app.

ROLE: ART DIRECTOR

AGENCY: SOCKEYE

Made For Creators | adidas app

NIKE - Baltimore in '84

Nike pays tribute to the city of Baltimore for saving the Air Force 1 in 1984. Working with artist Ed Piskor, and fellow WK designer Matt Blum, we designed a number of items including a comic book that told the story of the Air Force One and Baltimore in '84.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

SERENA Greatest Athlete

The brief was to find a way to celebrate Serena’s return to her “home” grand slam in New York. The campaign told Serena Williams’ story with just a couple of words that defined her journey to where she is today. By striking out one word in the final phrase, “greatest female athlete ever,” we challenged how people think about her role in sport history and whether the greatest athlete of all time has a gender requirement.

The results generated more than 70 million cross-platform impressions, while the out of home installations became part of the fabric of New York City all while sparking a conversation around labels and what it means to be one of the greatest of all time.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Unlimited Greatness ft. Serena Williams

KEY VISUAL

NIKE.COM HOMEPAGE LAYOUT AND DESIGN

RETAIL STOREFRONT DESIGN

PAINTED WALL MURAL

SUBWAY AND CITY DOMINATION

THE ROGER EFFECT

A project that spanned nearly three years, "The Roger Effect" is a film celebrating Roger Federer's inspiring career and the effect he has had on the tennis world.

Along with helping concept and design the visuals for this ad campaign I designed the Ro8er logo to commemorate Roger Federer's 8th Wimbledon win.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Nike - The Roger Effect (2017)

WIN AD SPOT - Nike: RO8ER

LOGO DESIGN CELEBRATING ROGER FEDERER'S 8 WIMBLEDON WINS.

ROGER FEDERER WEARING EXCLUSIVE RO8ER NIKE SHIRT DURING THE PRESS CONFERENCE AFTER HIS HISTORIC WIN.

WIMBLEDON WIN AD THAT APPEARED ACROSS ALL NIKE SOCIAL CHANNELS INCLUDING NIKE.COM AND THE NIKE+ APP.

NIKE RELEASES COMMEMORATIVE ALL-WHITE NIKELAB OSCILLATE EVOLVE RF SHOES FEATURING THE 8 FROM #R08ER.

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KFC LIMITED

Receiving over a half a billion impressions in the first two days of it's existence, KFC asked Wieden+Kennedy's Design studio to curate the perfect online store for people who really love chicken:

https://www.kfclimited.com/

Along with fellow WK retoucher and photographer Kyle Pero, and stylist Katie McHugh we shot and art directed a lookbook that was quickly picked up by the likes of GQ magazine, Hypebeast, Esquire and many others.

ROLES: PHOTOGRAPHER, ART DIRECTOR

DROPLR

Droplr is a simple and reliable file sharing app who's goal is to help people share files quickly, easily and securely. In 2013 Droplr came to Wieden+Kennedy to rebrand their file sharing app. The goal was simple, to create a look and feel that was both elegant and modern while standing out in a crowded market place dominated by the likes of Dropbox, Google and others.

Find out more about Droplr here.

ROLES: DESIGNER, ART DIRECTOR

AGENCY: WIEDEN+KENNEDY

WORDMARK DESIGN

iOS AND ANDROID APP ICON DESIGN

MOBILE U/I

WEBSITE DESIGN AND LAYOUT

DROPLR FEATURED IN THE APPLE'S APP STORE.

Meet Droplr, the Dropbox competitor you should have been using all along

OSU HC Rebrand

Wieden+Kennedy Design Studio was asked by Oregon State University to rebrand its honor college showcasing it's new world class facility, world class professors, and the lasting effect the college has on people.

ROLE: ART DIRECTOR, PHOTOGRAPHER, DESIGNER

AGENCY: WIEDEN+KENNEDY

OSU HC STUDENT AD

OSU HC DONOR AD

OSU HC WEBSITE

STUDENT BROCHURE

OSU HC WEBSITE

STUDENT BROCHURE

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Make Someday Today

Advertising is best when it captures the emotion of a moment, making a statement to the right audience at the right time.

How does Nike celebrate the Chicago Cubs’ journey to their first World Series victory in 108 years? Nike created “Living” out of home (OOH) ads in Wrigleyville. After every Cubs victory throughout the World Series, athlete images and reactionary lines were sniped onto walls highlighting the previous game action, ending with one final celebratory line when the Cubs won the series 4–3.

The IAB estimates that our OOH efforts generated 6 MM local Chicago Wrigleyville OOH impressions, but we know it was much greater than that. Our messaging became the backdrop for on-air broadcast coverage and was prominent in social media feeds capturing the local celebration.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Chicago Cubs: Someday

WOLRD SERIES BANNER AD

OUT OF HOME BILLBOARD

WILDPOSTING

NIKE SOCIAL MEDIA POST

SUBWAY WRAP

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FILM TITLE CARDS

The Switch

Winner of the Bronze Lion at Cannes 2017, this is Nike's longest film for an ad campaign yet (nearly 6 minutes!). Starring Portugal's and Real Madrid superstar Cristiano Ronaldo switching bodies with a football obsessed kid lead to a series of events that shows how individual brilliance can also spark brilliance in the team.

For a behind the scenes look into the film click here.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

3D TITLE DESIGNED FOR THE FILM

Nike Football Presents - The Switch a Spark Brilliance Production

POSTER DESIGN

FACEBOOK PROFILE AND BANNER IMAGE

SUPPLEMENTARY FILM: SPEED ROOM FEATURING CRISTIANO RONALDO. CONCEPTING AND DIGITAL ASSET CREATION.

KEY VISUAL DESIGN WITHIN THE NIKE+ APP

DESIGN AND LAYOUT WITHIN THE NIKE+ APP

NIKE.COM HOME PAGE DESIGN

Kyrgios - Nike 2016 Australian Open

Australian tennis pro, Nick Kyrgios, claims to not fear any opponent, and says he always plays aggressively. His style of play and character on the court is a pleasure to watch, but can be as unpredictable as the weather.

For the 2016 Australian open Wieden+Kennedy created a serious of images that went up all over Melbourne that captured the intensity of this talented young athlete.

ROLE: DESIGNER, PHOTO TREATMENT

AGENCY: WIEDEN+KENNEDY

KEY VISUAL FOR NIKE'S AUSTRALIAN OPEN AD CAMPAIGN

SOCIAL MEDIA ANIMATED GIF'S

SOCIAL MEDIA ASSET DESIGN AND PRODUCTION

MELBOURNE, AUSTRALIA OUTDOOR CITY DOMINATION

Nike Football - Neymar Jr Effect

NIKE'S first virtual reality experience featuring Neymar Jr.

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Nike Hypervenom II In Virtual Reality: The Neymar Jr. Effect Official Trailer

KEY VISUAL FOR THE LAUNCH OF THE NEW HYPERVENOM SOCCER BOOT

ONLINE MEDIA HOMEPAGE TAKEOVERS DESIGN AND CONCEPTING

LOGO LOCK-UP DESIGN FOR THE CAMPAIGN

INFLUENCER VIRTUAL REALITY KIT DESIGN AND CONCEPTING

SAMSUNG GEAR VR HEADSET WRAP

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Abby Wambach 184 in 90'

Abby Wambach celebration ad highlighting her 184 career goals.

ROLE: DESIGNER, PHOTO TREATMENT

AGENCY: WIEDEN+KENNEDY

184in90

KEY VISUAL DESIGN AND CONCEPTING FOR THE ABBY WAMBACH'S FINAL PROFESSION SOCCER MATCH

OUT OF HOME BILLBOARD DESIGN AND PRODUCTION

"W 34TH ST" ANIMATED BILLBOARD DESIGN AND PRODUCTION

SOCAIL MEDIA ASSET CREATION AND PRODUCTION

ONLINE AND SOCIAL MEDIA ASSET CREATION AND PRODUCTION

NIKE WORLD CUP 2014 - THE LAST GAME

NIKE'S largest global integrated campaign featuring Cristiano Ronaldo, Neymar Jr, Zlatan and others

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Nike Soccer: The Last Game

KEY VISUAL DESIGN AND CONCEPTING

ORIGINAL DESIGN AND SKETCH FOR THE LAST GAME LOGO LOCK-UP USED IN THE CAMPAIGN

WEB BANNER PRODUCTION

DIGITAL ASSET DESIGN AND CONCEPTING FOR THE SPECIAL 'ZALTAN LIVE' EVENT BROADCASTED LIVE ON ESPN

THE RISK EVERYTHING, TAKE ON THE DAY WITH ZLATAN: EPISODE 1: THE RISK

HOMEPAGE HEADER DESIGN AND CONCEPTING LEADING UP TO THE LAUNCH OF THE RISK EVERYTHING AD CAMPAIGN FOR NIKE

WEB BANNER

RISK EVERYTHING DESIGN THAT WAS USED ACROSS SOCIAL MEDIA

DESIGN AND ASSET CREATION OF SOCIAL MEDIA POSTS CREATED LIVE DURING KEY MOMENTS OF THE 2014 WORLD CUP

TITLE CARDS CREATED FOR LIVE BROADCASTS ON ESPN DURING THE WORLD CUP

ANIMATED BUILDING PROJECTIONS

ANIMATED "W 34TH ST" POSTS DURING KEY MOMENTS DURING THE 2014 WORLD CUP

DESIGN AND TITLE CARD CREATION OF ANIMATED SHORTS FOR NIKE SOCCER'S "Free Kick" STARRING CRISTIANO RONLADO

WEB BANNER DESIGN AND CONCEPTING

XBOX 360 UI DESIGN

MOBILE SOCIAL MEDIA ASSET PRODUCTION

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NIKE WORLD CUP - MEN IN THE ARENA

The first installment of Nike's globally integrated campaign for the 2014 world cup #RiskEverything

ROLE: DESIGNER

AGENCY: WIEDEN+KENNEDY

Nike "Men in the Arena" - #riskeverything

MANIFESTO DESIGN FOR THE FIRST PART OF NIKE'S THREE PART CAMPAIGN FOR THE 2014 WORLD CUP

ONLINE AND SOCIAL MEDIA ASSET DESIGN AND CONCEPTING

PRINT AND OUT OF HOME ASSET DESIGN AND PRODUCTION

NIKE WORLD CUP - WINNER STAYS

The second installment of Nike's globally integrated 2014 World Cup campaign, Winner Stays (FEATURING THE INCREDIBLE HULK!!) #RiskEverything

ROLE:DESIGNER

AGENCY: WIEDEN+KENNEDY

Nike Football - Winner Stays ft Ronaldo, Neymar, AND THE HULK!!